6/22/2023 0 Comments Facebook cover photosIBM, another technology company, displays an oversized image of one of its products, the IBM Cloud Storage. The company also used a grid design with a focus on asymmetry. Home Depot drives users’ eyes to the call-to-action buttons underneath by aligning the layout on the right side. However, the design is also relevant, donning the abstract background of an electronic circuit. The multinational technology company, Microsoft, used the Philippine map on its Facebook cover image. These are the reasons why Bank of America wants to help, so people can go about daily struggles in life. Finish school, own a house, start a business, care for loved ones, and afford a healthy lifestyle. They focused on their audience’s pain points by positively presenting how the company could help resolve them. Verizon hit the nail on the head by choosing a heavy font and the brand’s logo as the focal point.īank of America’s Facebook cover photo is brilliant. Minimalist typography design is also another thing to consider when it comes to Facebook cover photos. The picture of a mom lovingly holding a baby in her arms adds a nice touch. They boast how families have trusted the company since 1901. Walgreens integrates history, credibility, and emotions for their Facebook cover photo. The background is an old man helping his kid, and the message “Building Moments” is sprawled across the photo. General Motors utilizes typography, coupled with emotional design, to make the image pop. This image is a subtle statement implicating how vital communication is today. AT&T uses a group of happy people holding mobile phones and a beautiful sunset background. Humanize your brand by putting faces on that logo. Better yet, let your logo speak to your audience by making it the center of attention. Overall, the design’s concept and layout are commendable.īrands can also display their supporting icons, images, or mascots on their cover photos like what CVS Pharmacy did. This particular cover photo has lighter shades of blue splattered all over the design. Featuring money-making items front and center is a brilliant idea! It lets users want to scrutinize the products more.īeing an eCommerce giant, Amazon dwells on color psychology to hook users even more. They also alternately incorporated purple colors to break the monotonous shades of the rest of the design.Īs always, Apple takes advantage of the elegance and beauty of its products. Exxon MobilĮxxon Mobil associates their cover photo by showing people at work, their working equipment, and office building. Upload Facebook cover images without proper licenses to avoid copyright infringementġ5 Facebook Business Cover Image Examples 1.Place your call-to-action words and phrases on the images.Include promotional information like prices, discounts, free shipping, etc.Refer to other Facebook sites or pages via cover photos.Put contact information such as email, mailing address, phone number, etc.Encourage people to upload your FB business cover photo on their profiles.Deceive, mislead, or upload false images just to drive more likes and shares.Make sure your cover images have branding consistency.Type essential links on the cover image description.Drive focus to CTA buttons on the lower right.Resize cover images to 851 x 315 pixels.Here are what you should and shouldn’t include on your Facebook cover image: You can easily make a mistake in choosing your Facebook cover photo. What Makes a Good Cover Photo: Dos and Don’ts of Facebook Cover Images Sprinkle some strategic design elements to let leads stay on your Facebook Business page longer. That said, make a good first impression by associating the image with your brand. Once potential leads land on your page, they initially see the FB business cover photo. Well, let me point out the obvious: More users equals more leads equals more conversions. That is ⅓ of the world’s population! That means it’s the biggest social media platform where your audience could be lurking. Here are two primary reasons why brands, regardless of industry, should put their efforts on FB cover photos:įacebook tallied 2.45 billion users in the third quarter of 2019. Your FB cover images shouldn’t be taken lightly.
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